Fantasy factory we're in the burrito game11/22/2023 ![]() And who could forget the ultimate stoner picaresque in modern cinema: "Harold and Kumar go to White Castle." White Castle actually signed on for that film (and its sequel). To further enhance his marketing campaign. We're in the Burrito Game Drama decides to create his own burrito company. ![]() Denny's is promoting a reggae-loving unicorn. In the Season 5 premiere of Rob Dyrdek's Fantasy Factory, 'Super Sonic Rob' shocks the world by kick flipping a car 360 degrees in the air - a stunt last attempted in the US in the 1970s. Then there's Sonic and its hallucinating twenty-something dreaming of man-sized cheesy tots. General Mills, which revived Cheech and Chong for a Fiber One web campaign, deemed the ad so successful it plans to do more just like it. Taco Bell, with its Doritos-taco hybrid and "late night munchies" tagline saw a six percent sales increase in the first quarter of 2012. Companies as big as Taco Bell and General Mills have gotten in on the act and they're reaping the rewards. ![]() Odds are he'll be a glassy-eyed Spicoli, dropping coded reefer references (see Jack in the Box's favorite mumbling pothead). Just look at the actor in the next burger commercial you see. That kind of winking and nudging is typical in the emergent genre of ads aimed at stoners, a once taboo marketing approach recently embraced most blatantly by the fast food industry.
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